Types of Etailers defined:

Two distinct categories of e-tailers are pure plays and bricks and clicks. A pure play e-tailer uses the Internet as its primary means of retailing. Examples of pure play e-tailers are Dell and A brick and click e-tailer uses the Internet to push its good or service but also has the traditional physical storefront available to customers. Combining this new type of retail and the old of a general store is a new type of store which is part of the green economics movement, promoting ethical consumerism.

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